Olympic Valley Incorporation Effort Flounders
The last couple of years have been especially challenging for communities located in and around Lake Tahoe’s scenic north shore. The drought that had long plagued California and other Western states resulted in the loss of millions of dollars for winter ski resorts in the area and the businesses that are dependent on tourist visitors.
Mother nature was not the only hurdle standing in the way of Lake Tahoe’s north shore communities. A political challenge also threatened to undermine the prosperity of Lake Tahoe residents. An effort to incorporate Olympic Valley which includes the world famous Squaw Valley Resort made the future of Lake Tahoe’s north shore communities even more uncertain. Olympic Valley is considered to be one of the most scenic and best spots for winter sports such as skiing and snowboarding. Incorporation could have changed the entire way that Olympic Valley resorts are operated, and that could have had devastating impacts on the local economy.
Relief for winter resorts and business located in Olympic valley finally did come this winter. Early winter storms combined with below average temperatures helped winter resorts such as Squaw Valley open weeks in advance. That has had a big impact on the resorts and the businesses that service the tourists who flock to Olympic Valley. Another relief came when the efforts to incorporate Olympic Valley, officially fell through.
Andy Wirth, CEO of Squaw Valley Ski Holdings which operates the Squaw Valley Ski Resort and the nearby Alpine Meadow resort says that now that the incorporation battle is over businesses and residents of the area can breathe a little easier. The incorporation efforts could have had major implications for area businesses such as his own ski resorts and for citizens residing there who would see taxes rise and services decrease.
Andry Wirth believes incorporation would have been a disaster and lead to financial ruin of many businesses and the uprooting of many citizens. Now that that battle is over, Mr. Wirth can focus on managing his ski resorts and paying attention to issues in the Lake Tahoe community. For more information about the failed attempt to incorporate Olympic Valley check out this article posted on the Reno Gazette-Journal.
Mr. Wirth has been involved with Squaw Valley Holdings for many years now and he and his family reside in the Lake Tahoe area. Before joining Squaw Valley Holdings, Andy Wirth worked in the tourism and hospitality field where he was known for his clever marketing skills. Mr. Wirth currently serves on the Reno-Tahoe Airport Authority and is involved in efforts to preserve and maintain the natural beauty of the Lake Tahoe area for present and future generations.