Luiz Carlos Trabuco Provides A Keen Depth Of Knowledge For Bradesco
Luiz Carlos Trabuco is the accomplished CEO of Bradesco and he has positioned them to compete for the top spot in private banking among Brazilian firms. He has served Bradesco as their top official since 2009 when he was promoted to the main leadership post. He has spent time at many different divisions within Bradesco and has learned their business culture as few others have. His comprehensive knowledge, abilities, and achievements have made his ascension to the CEO job a natural conclusion.
Luiz Carlos Trabuco, as he is better known, started his career at Bradesco as a clerk in his hometown of Marília. Here, he spent two years on the front line as a clerk learning the banking business in its most basic function. After two years he was transferred to the company headquarters in São Paulo. This led to a course of continual growth and development in his chosen path of banking with several notable stints within Bradesco’s operations.
The education of Luiz Carlos Trabuco was accomplished with his time spent at the University of São Paulo, where he graduated from the Faculty of Philosophy, Science, and Letters. This is an anomaly for most bankers who pursue degrees in Finance, Economics, or Business. However, Trabuco has leveraged his ability to learn financial skills more so than many other aspirants to executive positions. His time spent at University prepared his mind for the complex, sophisticated financial concepts that were in his future.
Marketing is the lifeblood of any company and Trabuco made his mark when he served as Bradesco’s head of the department. He instituted a major reform which enabled Bradesco to increase their brand awareness among the citizens of Brazil, which was comprised of establishing publicity campaigns for the first time in their history. Prior to this, they had no contact with the media and financial reporters. With this important reform, Trabuco modernized their communications with customers and the media.
Luiz Carlos Trabuco initiated talk amongst top Bradesco executives of him ascending to the CEO’s chair with his outstanding performance as the head of their Insurance division. His performance spoke for itself as the profits soared under his leadership and contributed substantially to the company’s prosperity as a whole. His tenure as the Insurance head was marked with continued growth and twice he was recognized as the Insurance Personality of the Year in Finance.
Trabuco assumed the duties of CEO during a challenging economic time for Brazil and the entire world. The fallout from the Great Financial Crisis greatly curtailed the pace of financial activity at Bradesco and elsewhere. Trabuco reoriented the company to focus on organic growth and improving customer service in the local communities that they serve.
Another innovation put forth by Luiz Carlos Trabuco was the corporate university that he instituted. This provided Bradesco with an opportunity to develop the next wave of leadership for the company and executive positions. Worthy employees were promoted and assumed a greater voice within the company. Each one was required to articulate a plan of action for their new responsibilities in front of the entire leadership team.
The acquisition of the Brazilian branch of HSBC was a major coup in the business world and increased Bradesco’s resources and financial abilities in one fell swoop. The project was engineered by Trabuco and he demonstrated exacting financial acumen with this accomplishment. With this success in hand, Bradesco accrued the equivalent of six years worth of organic growth and it propelled them forward to compete for leadership in the private sector in Brazil. Trabuco, for his role in the deal, was honored as the Entrepreneur of the Year in Finance by DINHEIRO.