Jose Borghi: The Brains Behind Mullen Lowe Agency
Jose Borghi is the founder of Mullen Lowe Agency. This is one of the leading advertising agencies in Brazil. Jose derives his reputation from creating innovative promotional material that rattles the entire commercial marketing sector in Brazil. One of his biggest creations is the “Mammals of Parmalat”, piece that features children singing jingles while they are dressed like stuffed up animals.
Jose Borghi’s Early Life
Jose Borghi ventured into advertising when he was still in high school. This opportunity came when he warmed up to an offer by his sister to attend an event at “Castro Neves Theater”. The show involved a display of commercials that were organized by “Cannes Worldwide Festival of Imagination”. The winners of this event were gifted with golden lion awards. The performance that Borghi experienced inspired him to venture into commercial advertising.
Borghi was raised in PresidentePrudente and studied at PUC-Campinas. After graduating from college, Borghi joined the “Standart Ogilvy Group” where he was able to exercise his creativity and performance skills.
Jose Borghi’s Road to Success
Jose later joined forces with Erh Ray to establish advertising agency which came to be known as BorghiErh. The duo had no financiers and were forced to work extra hard to satisfy their clients.
In 2006, Lowe Agencies acknowledged the achievements and potential of BorghiErh. The two companies partnered to form Borghi Lowe. The company continued to make headlines and eventually caught the eye of Mullen Group. The company sought to partner with Borghi Lowe and together they formed Mullen Lowe. Jose Borghi was named co-CEO of the company.
Mullen Lowe an advertising agency that has defied all the odds to become one of the most prosperous domestic and global marketing agencies. The firm has received many awards, including the “Cannes Lion”, because of its huge contributions. The company has also managed to serve international brands such as Asia Motors, Delta Airlines, and Fiat.
Jose has forged a lot of alliances and made important connections in advertising industry. One of the secrets of his success is his commitment to serve his clients to the best of his ability. Many startups and budding businessmen go to Jose Borghi for advice on advertising and making a market presence. From humble beginnings, Jose was able to attract the big brands in advertising and to emerge a force to reckon with in this industry. No doubt, Jose’s achievements have been born out of sheer determination, a lot of effort, and solid goals.
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