How Lip Balm Upstart EOS Outdid Chapstick
For the past century, people who wanted to purchase the lip balms had a lot to do. They would dig in and out of drug stores to get a lip balm. The set was also clinical with an ingredient to help in the management of better packaging. If you wanted a better capability with the lip balm, you would skip the tasteless original flavor and go for the mint or cherry flavors on the market.
However, seven years ago saw the development of the EOS lip balm pastel-colored lip balm. When they came into the market, they were taken by the Walgreens shelf-space as the beauty of target capabilities. The beauty experts at the Allure and Cosmo were not satisfied with this staff. For this reason, their craving for the flavors increased like the craving for milk and honey in the land of promise. However, Miller, Kim, and Christina were also seen whipping EOS bottles at their makeup bags in the company. EOS is the acronym o the company standing in for Evolution of Smooth. This name has grown viral to be seen in numerous television shows and magazines in the country. However, the founders of the Lip balm company have not come out saying anything concerning their business strategies. When they were interviewed at the Fast Company, they revealed their story of how they made more than $250 million through selling these products.
Kim, the Research and Consultation Head of Department at the EOS Company, said that the company has it in its goal to become the best-selling lip balm in the United States. According to Klin, the company has also developed its business through the introduction of the oral care. The company sells more than 1 million products each week from Walmart and other stores in the country. While this is true, market leaders project that the company will grow to over $2 billion by the end of the year.