Duda Melzer Was Born To Be A Media Executive In Brazil

Some people search all their lives and never find a career that fulfills them. Other people seem to have a particular career programmed in their DNA. Duda Melzer, the Brazilian entrepreneur and Chief Executive Officer of the RBS Group in the South of Brazil, is one of those people. Melzerā€™s grandfather, Mauricio Sirotsky Sobrinho, founded the RBS Group in the city of Porto Alegre in 1956. His uncle, Nelson Sirotsky, was the leader of the RBS media group until he stepped down in December 2015, so Duda could become the CEO of the 6,500 employee company. The RBS Group is one of the most successful media companies in Brazil and Duda has played an instrumental role in the company for the last 12 years.

When Duda was a boy playing soccer in the streets of Porto Alegre, he dreamed of going to America to study, and that dream became a reality when he was accepted at Harvard. Melzer earned his undergraduate degree in Brazil, but he wanted an MBA, and Harvard was his first choice. Duda stayed in the United States and became president of a boutique media company in New York before he returned to Brazil. Box Top Media gave Melzer the American experience he needed, and he brought it back to Brazil with him. In 2004, Duda became the national marketing manager for the RBS Group, and in 2012 he was named one of the Vice-Presidents of the company.

Melzer also played a role in starting the retail franchise company, Sweet Sweet Way. That company operates sweet shops in the South of Brazil as well in Argentina. When Duda was named CEO of the RBS Group his childhood dream became a non-stop reality that includes making decisions for the 24 television stations, 18 radio stations, nine newspapers, and the digital development company that is part of the RBS Group.

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