Billy McFarland’s Next Move
Billy McFarland is a young entrepreneur who started a new company from scratch in New York City in 2013 at the age of 23. That’s pretty young to be starting a business in New York City, but he has been over the top successful in his venture.
The company is called Magnises, and it caters to millennials who are on their way up in their carriers. Membership costs $250 per year which lets members in on special discounts and perks at many of their favorite restaurants, clubs, bars, events, nightspots, concerts and special occasions.
Billy McFarland is no rookie when it comes to new business start-ups, as he started his first company at age 13 when he began a business in his hometown that located customers for a local businessman.
As a freshman in college, he started Spling which uses the URL of a business by changing it into a graphic design. This is utilized to enhance the company brand and improve its marketing content. Spling is still in operation and still has McFarland as its CEO.
Magnises issues members a card, called “The Black Card,” which copies the proprietary information of the member from his or her credit or debit card onto the magnetic strip of the Black Card. This pays the bill at participating businesses and immediately applies the discount.
The concept of Magnisess is a brilliant stroke of marketing as it is a perfect example of finding what people want, and then offering it to them on a silver platter. Millenials love to socialize among one another, share experiences and find new business prospects. If you can do this and get great discounts and perks, why not?
At the end of 2015, Magnises had achieved membership of over 10,000, and still growing. Centered in New York City and Washington D.C., the company has done well indeed. McFarland has stated that he has plans to take the company nationwide and eventually, international. Already, plans are being made to take a look at Chicago, Boston, Atlanta, Los Angeles, and London.
Billy McFarland is not slow to act nor hesitant to move forward when he sees a clear way. Magnises will be a household name by the time McFarland is done with it.